We build the software that should have been there already.
Homegrid Labs is a small software company. We look for everyday problems where people are poorly served, take the time to understand them, and build products people are glad exist.
Property is where we started.
What we believe
We would rather earn people's trust than buy their attention.
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Built for the person using it
We design for what suits the person searching, not for whoever paid to be seen. We don't sell placement, and no listing or person can pay to rank above another.
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Open information, fair footing
Data and knowledge should be open to everyone. What sets a professional apart should be their experience and how they treat people.
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Obvious by design
We work on speed, clarity and detail until a product behaves the way people already expect. If it needs explaining, it isn't finished.
Products
Our products are published under the riil brand.
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riil Estate
LiveMap-first property discovery. People explore homes by location, price, lease and nearby amenities, or describe what they need and let the search assistant turn it into filters. It began with HDB resale and is expanding to more of the market.
Product support: support@riil.co
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PropertyMarket.sg
In developmentA familiar way to browse property listings, with less noise between a person and the homes that fit. The waitlist is open.
Visit theWebsite Coming soonMobile appProduct support: support@riil.co
Team
A small team that covers the whole job.
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Product and design
Engineering led by someone who cares as much about how a product feels as how it runs.
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Finance
An accounting background, with experience and relationships across finance.
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Growth and partnerships
A serial entrepreneur who builds the relationships our products depend on.
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Go-to-market
Market strategy grounded in first-hand experience of the property market we launched in.
Alongside them, contributors research the technology we use and the people we build for.
Contact
For property firms, data partners and anyone who wants to work with us. For help with a product, use the support address listed with that product above.